Course curriculum
The what, why and how of market research for small businesses is a course for business owners who have no or little market research knowledge. By then end of this course, you will have planned, conducted and evaluated your own market research.
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1
Introduction
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Welcome and Lesson Structure
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2
Lesson 1: What is market research?
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1.1 The definition of market research
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1.2 The benefits of market research
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BWi - Market Research Lesson 1
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3
Lesson 2: What are the types of data, collection methods and sources available?
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2.1 Types of data
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2.2 Sources and methods of collection
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BWi - Market Research Lesson 2 Guide
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4
Lesson 3: What are the pros, cons and costs?
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3.1 Pros and cons of research methods and a guide on costs
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BWi - Market Research Lesson 3
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5
Lesson 4: Types of research and how to conduct them
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4.1 Types of research plans
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BWi - Market Research Lesson 4
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6
Lesson 5: Creating your own market research plan
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5.1 Background: where are you now?
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5.2 Objectives: what do you want to find out?
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5.3 Tactics: what are you going to do?
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5.4 Considerations: ethics
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5.5 Considerations: resources
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5.6 Accountability: keeping on track
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BWi - Market Research Lesson 5
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BWi Market Research Plan Template
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7
Lesson 6: Evaluating your market research findings
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6.1 Validating your sources, sampling and methods used
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6.2 Identifying trends, patterns and issues
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6.3 Drawing conclusions from your gathered insights
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BWi - Market Research Lesson 6
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8
Conclusion
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Summary of the course
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Tell us what you think
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